Insights

What the exhibitor lists say

We read whole fairs, every exhibitor. A few findings from our own analyses.

Hannover Messe 2026

2,338 exhibitors, analysed in full.

  • 368exhibitors mention AI, 16% of the floor
  • 637mention sustainability, 27% of the floor
  • 504have almost no online footprint
  • 36mention digital sovereignty or reshoring
  • 123US exhibitors work on AI
  • 65US exhibitors work on cybersecurity
  • 283exhibitors from China
  • 27from Taiwan, stronger in AI and automation than their number suggests

Analysis

WindEurope 2026: ten companies to watch

488 exhibitors read in full. Ten picked, with the reasons written out.

Coming

Fair explorer

Search and ask questions across all 2,338 Hannover Messe 2026 exhibitors.

Later

The Groundwork

Short sessions for people new to investment and trade promotion: qualifying companies, preparing a fair, following up.

Want this for your sector?

We run the same analysis on any fair with a public exhibitor list.